Marketing · Open role
Head of Growth
We are looking for a Head of Growth to lead marketing at WEEM: someone who can set the strategy, own the budget and the numbers, and build a team and partner network that delivers.
Your mandate
Lead the marketing function, translating business priorities into a clear growth strategy across acquisition, conversion, and retention. Set direction, guide investment decisions, and build accountability for results across internal teams and external partners.
What you'll own
- Growth strategyDefine the marketing roadmap, prioritize opportunities, and align targets with leadership.
- Investment and performanceOwn marketing budgets and channel allocation, balancing growth with acquisition costs, customer lifetime value, and profitability.
- Customer acquisitionLead paid media strategy, with deep expertise in Meta, while testing and developing additional channels.
- Creative and conversionGuide messaging, creative testing, offers, and landing page optimization to strengthen performance and brand consistency.
- RetentionConnect acquisition with lifecycle marketing to improve repeat purchase, subscription retention, and customer value.
- Team leadershipSet clear expectations, develop talent, and hold agencies and partners accountable for execution and outcomes.
- Business insightEstablish reliable reporting and turn results into clear recommendations on where to invest, improve, or stop.
What you bring
- 10+ years in marketing, including leadership responsibility for growth strategy, budgets, and teams.
- Demonstrated success scaling consumer businesses, supported by measurable revenue and profitability outcomes.
- Deep, hands-on knowledge of media buying and Meta Ads Manager.
- Strong commercial judgment, including an understanding of attribution limitations, unit economics, and investment tradeoffs.
- Experience translating customer research and performance data into effective creative and growth experiments.
- A leadership style grounded in clarity, sound judgment, collaboration, and accountability.
- Familiarity with Google Ads, GA4, CRM and lifecycle platforms, and marketing automation.
Nice to have
- Experience in DTC, consumer goods, wellness, or subscription businesses.
- Experience in telehealth, Medicare-related businesses, or other regulated consumer markets.
How to apply
Fill in the form below with your name, email, a link to your LinkedIn profile if you have one, and your resume.